Carvana partners with Lyft to buy riders’ vehicles


Carvana has partnered with rideshare giant Lyft in a pilot program to get riders to “ditch their car and dealership at the same time,” said Ryan Keeton, Carvana’s chief brand officer. The campaign, called “Ditch Your Car,” launched in 2018 and lasted for 30 days, during which Lyft encouraged 150,000 riders to leave their cars […]

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